Audit
understand and act
CVG's proprietary strategic frameworks look at key areas of customer marketing and value proposition to ensure your business extracts the maximum customer value from your existing base and ensuring sustainable growth.
Efficiency and effectiveness
Effectiveness Audit: How effective is your customer marketing?
CVG's proprietary strategic framework includes an audit of your planning, execution and regulatory capabilities, assessing the current state of play within your business against a five point framework and scoring the activity in an easy-to-digest format.
CVG will assess your business based on the following criteria:
- Strategy, Results and Stakeholder Management
- Segmentation and Targeting
- Sustainability of Content
- Components
- Customer Experience and Compliance
Efficiency Audit: How efficient is your customer marketing?
Good CVM and customer marketing is only effective if it is efficient; CVG will assess your business against an additional five point framework that looks at enablers and managebility of your CVM operation.
CVG will assess your business based on the following criteria:
- Technology
- Data and Insight
- Time to Market and Ways of Working
- Automation/Effort
- KPIs and Reporting
Proposition Audit: Are you maximising value to the customer for the business?
Proposition portfolios are your business's key vehicle for delivering LTV growth, but are often victims of siloled working environments, poor market research and arbitrary pricing decisions. Let CVG audit your proposition portfolio to ensure that your business is delivering maximum value to the consumer and reaping the highest LTVs in return.
CVG will assess your proposition portfolio based on the following criteria:
- Product Feature Analysis
- Drivers and Barriers of/to Value
- Desirability
- Market Rivalry
- Organisational Offerings
- Messaging Assessment
CVG's Approach
How do we do the work?
Auditing sounds difficult but CVG works to make it easy, secure and convenient for you and your teams. The entire audit process should take between 10-15 days, in some cases non-consecutive depending on availability of stakeholders. The majority of the audit can be completed remotely but in some instances it may require on-site visits to complete. To produce your audit, we'll learn, assess and document:
Learn
- Understand your business objectives and perceived challenges with an initial discovery and exploration session
- Work with you to identify key stakeholders and set up meetings for interviews
- Meet and interview key stakeholders according to our proprietary strategic framework
- Work with your teams to prepare qualitative survey questions (if applicable)
- Submit lifecycle documentation (if applicable)
Assess
- We'll start collating insights from stakeholders and reviewing your lifecycle documentation, scoring findings against our proprietary customer marketing and proposition rubric
Document
- We'll document our findings and present back to key stakeholders
deliverables
What do you get?
- Detailed Audit Report: all findings will be itemised, scored, summarised and cited clearly in an easy to navigate file.
- Audit Action Plan: An overview of critical next steps your business should take, in what order and why according to the findings of the audit.
- High Level Audit Presentation: A summary of the audit findings for use with senior stakeholders.
