Consulting: protect and sustain customer value

Creating a more efficient and effective business requires a strong foundation built on data-driven insights. At our core, we prioritise understanding your business from a data-centric perspective. Our approach revolves around delving deep into critical aspects of your operations, collaboratively, to unlock valuable insights that fuel customer lifetime value growth.

We'll help your data leaders understand how much profit you make from your customers, what it costs to create that profit, the key customer behaviours that generate it and the value of those behaviours. With that knowledge, we can build out a step-by-step plan to grow your customer value. 

Our emphasis on data empowers your business to make well-informed decisions, unlocking untapped potential and driving growth. With our support, your managers gain the insights needed to optimise profitability and cultivate meaningful relationships with your customers, positioning your business for long-term success in a competitive marketplace.  

No business operates in isolation; the market is dynamic, influenced by competitors, customer demands, and changing trends. This is where the CVG steps in to guide you towards achieving a competitive advantage that resonates with your target prospects while meeting your Customer Lifetime Value (LTV) targets.

CVG will assess your competitors and determine prospects' key needs to future-proof your proposition portfolio and protect customer value. The outcome is tailored to appeal directly to your target prospects, addressing their specific needs and preferences.

At the same time, we keep a keen eye on your LTV targets. Understanding the long-term value each customer brings to your business is crucial for sustained growth. CVG's strategic approach ensures that while aiming for competitive advantage, your strategies are also optimized to achieve higher LTV figures, fostering long-lasting customer relationships and loyalty.

Good marketing doesn't work unless you have something interesting to say to your prospects and customers. We'll make sure you do. We'll undertake a comprehensive review of your product in collaboration with your product team, assess its competitiveness and make suggestions based on our collected market and consumer insight. 

But a compelling product is only half the equation; businesses need compelling content if they are to successfully manage customer value effectively. We'll help you identify where content can help stimulate customer behaviour and work with creative teams to align it with the business's LTV objectives. 

These collecitve insights will build out a proposition portfolio steeped in customer, market and internal business insights, ensuring that your business maximises value to the customer and in return enables higher customer lifetime value.

At the heart of our approach is the monetisation strategy, which will meticulously outline your business's "how" – the most efficient and effective way to acquire, engage, retain, and maximize your customer lifetime value (LTV). Our strategy is comprehensive, leaving no aspect unaddressed as we work collaboratively to chart a path towards sustainable growth and success.

The strategy will include key objectives, policies and tactics tailored to your business's unique needs and goals. The CVG blends different data sources, including your target audience, market dynamics, and competitive landscape, to devise tactics that resonate with your customers and set you apart from the competition.

With our comprehensive and data-driven approach, the CVG empowers your business with a robust roadmap to acquire, engage, retain, and grow customer lifetime value. Through collaboration and diligent planning, we ensure that your business thrives, making data-backed decisions, delivering exceptional customer experiences, and achieving sustained success in a competitive market.

The kernel of each monestisation strategy is the customer lifecycle, the vehicle through which you manage your customer lifetime value. Each lifecycle is different, but generally will be made of up five stages. 

Our approach is rooted in balancing the desire for optimal LTV with the practicality of manageability. We ensure that the proposed customer lifecycle is not only geared towards maximizing customer value but also efficient to deliver. This way, your business can effectively execute the lifecycle, driving results without compromising on operational feasibility.

Our focus on data-driven decision-making and customer-centricity ensures that the proposed customer lifecycle resonates with your audience, fostering meaningful and lasting relationships. With a well-optimized customer lifecycle, your business can unlock its full potential, achieving higher LTV and propelling your growth trajectory to new heights.

Each lifecycle is made of up unique contact strategies centered around a specific objective, whether it be downloading an app or making a purchase for the first (or tenth!) time. 

The CVG excels at crafting contact strategies that are both effective and efficient in managing your customer base and their customer lifetime value. By segmenting your customer base and tailoring contact strategies to specific objectives, we ensure that the right message reaches the right audience at the right time. This approach maximizes the impact of your communications and enhances customer engagement.

We understand the value of delivering results while optimizing resource allocation and operational processes. This ensures that your contact strategies not only drive desired outcomes but also streamline operations for seamless execution.